For this Branding project It was my intention to create a chocolate bar that stands out, to create a chocolate bar that has a strong purpose and follows moral obligations.
I named the brand after Ferdinand Magellan, the man who organized the Spanish expedition to the East Indies from 1519 to 1522, resulting in the first circumnavigation of the Earth. I wanted to crate a brand that thought globally, a brand that would help the global economy by sourcing ingredients from around the world while also manufacturing the chocolate in those parts of the world. For example the turmeric ginger chocolate would be sourced and created in India, while the lavender chocolate would come from France as to hire locals and help people around the world. Also hiring local artists from said part of the world to design packaging for that specific chocolate bar flavor.